Press Kit for Played, a Canadian action series following a team of covert undercover police officers.
Playing off the title of the show the kit was disguised as an oversized playing card box. Custom cards
inside feature information on the show and it's characters.
Promax/BDA Design Awards Finalist, Global Excellence, 3D Promotional Press Kit
Custom poster and playing card back features icons relating
to the show, cleverly integrated into the pattern.
Studio Bell Media Agency | Role Design | Awards 2014 Promax/BDA Design Awards, Finalist, Global Excellence